LINKING SOCIAL CAPITAL TO GREEN PURCHASING INTENTIONS IN LIVESTREAMING SESSIONS: THE MODERATING ROLE OF PERCEIVED VISIBLE HETEROGENEITY

Linking social capital to green purchasing intentions in livestreaming sessions: the moderating role of perceived visible heterogeneity

Abstract Despite the acknowledged importance of green purchasing for environmental sustainability, the mechanisms and conditions through which social capital impacts green purchasing behaviors in the context of live-streaming marketing are not well understood.A mixed-method approach employing Structural Equation Modeling and Necessary Condition Ana

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The exchangeability of shape

Abstract Background Landmark here based geometric morphometrics (GM) allows the quantitative comparison of organismal shapes.When applied to systematics, it is able to score shape changes which often are undetectable by traditional morphological studies and even by classical morphometric approaches.It has thus become a fast and low cost candidate t

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